Hi Lite Records is a hiphop label founded by rapper, Paloalto, in 2010 after leaving his former label, Jungle Entertainment. The current roster now comprises of Paloalto, G2, Reddy, Huckleberry P, DJ Jangga, YunB, SwayD and the latest addition, Yosi. Considered as one of the “purist hiphop” labels, Hi Lite boasts in focusing more on their music rather than the visual aspects. Each of them pursues their individual music styles and still come together becoming one of the most prominent hiphop labels in Korea.
However last year, it was announced that Hi Lite has merged with media conglomerate CJ E&M, mainly for promotion and media purposes. Issues of losing the “independence” arose but Paloalto assured that they will continue to do their music.
Paloalto is considered one of the legendary names in the Korean hiphop scene. He debuted in 2005 and have been actively releasing materials since then. He founded Hi Lite and despite the merge with CJ E&M, he still upholds the virtue of letting his artists do the music they please. Currently, other than rapping. Paloalto is also actively performing as a DJ.
Huckleberry P is considered as South Korea’s most gifted freestyle rapper. He is also half of the hiphop unit Pinodyne with the producer Soulfish.
Reddy may have started out in the scene later than his peers, but he has gotten a head start for being a former member of the crew Cohort. He has released singles since but it wasn’t until his appearance in Show Me The Money that he gained a bigger following. Other than his rapping, Reddy is also known to be a model.
G2 was first discovered by Okasian and eventually landed a collaborative album with Keith Ape in 2014 called “Project: Brainwash”, a project that eventually put his name in Hi-Lite’s roster. He has then released two EPs and constantly release material.
Hailing from Busan, SwayD got his popularity after constantly releasing songs of his own on his Soundcloud, doing collaborations with other Busan-based artists. He got signed onto Hi Lite in 2016.
DJ Djangga is a DJ who has been with Hi-Lite since its foundation. Other than being a DJ during the artists’ performances, he also produces songs for them.
Yosi is a producer and member of the crew Legitgoons. With his work, he eventually was able to join Hi-Lite in 2017.
YunB is a rapper and producer who grew up in the USA. He works closely with musician friends from both the USA and Japan. In 2016, he joined Hi-Lite and eas able to release a string of singles.